Wednesday, July 21, 2010

Burka or Bikini??

The newspapers today blared with the news about the Burka ban in France, where citizens voted for a ban for women wearing veils. For Indians, there are two ways to look at it. This ban will also move on to the turban ban which would affect fellow Indians abroad. For the Muslim states, this is being deciphered as a political statement by the west. I feel that the ban is justified because in Muslim countries, women who are foreign nationals are also forced inside the veil and slight exposure of their skin leads to stringent punishments. So every country has the right to enforce laws on citizens and foreign nationals in that country. The sad fact is that women are always a soft target for the west as well as the east for showing their political muscle power.
In today's Hindu, there were eight letters to the editor, where six men (Hindu names) welcomed the ban and two men (Muslim names) decried it. Another image was from Pakistan, where several men were on the streets again decrying the ban.
WHY THE HELL ARE MEN SO CONCERNED WITH WHAT A WOMAN SHOULD WEAR AND SHOULD NOT?????
This reminds me about the incident where Shreya Saran was accused of disrespect towards the Tamil Nadu CM in a function, where she was wearing a knee length skirt while receiving her award.
And again, the women groups outside Mamta's house accusing her of wearing indecent clothes.
If I get a chance, I would definitely line up these morons and send them to hell.
AGAIN WHY DOES ONLY A WOMAN'S ATTIRE AFFECT THE SENSIBILITIES OF THE LOCAL CULTURE????
On burka, I personally feel that it demeans the identity of a women as a human, separates her from the society, and makes her responsible for her physical safety through the burka. The truth is that anyone of us can be physically abused, irrespective of the fact of how we dress.
My second concern is on the self appointed Hindu groups that are increasingly becoming a menace for Indian women. If these groups are so committed in protecting the Hindu culture, they can instead concentrate on:
  • Domestic violence
  • Child abuse inside the family
  • Child marriages
  • Honor killings
  • Dowry deaths
But then what Shreya Saran or Mamta Kurkarni wear is so much more important than these things!! How can these groups work on the petty stuff that I listed above?? After all, the essence of Hindu culture, according to these people is keep women subjugated. And we as Indians, need to tackle these problems, instead of talking about the Burka ban.

Wednesday, July 14, 2010

The Indian FMCG story

When I was in college, studying advertising, ad making for FMCG brands was such a big deal. It was separate subject in itself and client servicing for these brands was a big deal. But recently, when I was doing my MBA, I came to know that the whole game has changed. Today, FMCG's are looking out for survival tricks and so are the ad agencies, who serviced them long back. The new FMCG trends we saw in India are:

Brands like Himalaya and Dabur setting up their own retail outlets
This move has been due to shortage of shelf space in Supermarkets. Whether it would be a smart will be decided by time, because this move involves investing in infrastructure and store manpower.

Giants like HUL, ITC and P&G going rural
The whole jazz about reaching out to rural India was done so well that it gained a CSR sympathy for these companies. But the reason behind this move for completely different. Our professor explained to us that these giants used to bully local kirana shop owners, decades ago for pricing and delivery. The influx of malls and supermarkets changed the story for these brands. When FMCG players used their muscle power with supermarkets, they retaliated by bringing their own store brands. Alas, the FMCG profits came down big time in India in the early 2000s. Remember HUL doing a revamp for its product lines some years back. So, the only option these brands had was to go rural and show their muscle power to small store owners in the rural India. Well, luckily it has been a success for them till now. We will have to wait and watch till supermarkets enter rural India!

Now coming back to our ad agencies, where many of my classmates might be working... Today ad agencies are looking for different opportunities like social networking, Public relations, corporate communications and consumer analytics. This is because billboards are history, magazines are becoming paperless, TV is also going to be history and radio is just for emergency entertainment. These were the bread and butter for ad agencies a few while ago. But now, due to recent changes in consumer habits, everything is gone for a toss.
I remember my group discussion for getting a B.M.M seat in SIES college, my topic was "Is Advertising important for the industry?" and  I debated for NO, its not important!

Saturday, July 10, 2010

Rajneeti: Complete stunner

Finally, I watched the only movie worth watching in 2010, well at least so far.
Rajneeti is an absolutely brilliant movie to the core. I have watched Prakash Jha’s movies earlier and enjoyed them but this one is a stunner. I am impressed in the manner he has sketched each character in the movie, and Ranbir’s was the most striking part in the movie. The film is said to be a paralleled with the story line of Mahabharata, with

  • Nana Patekar as Krishna
  • Ranbir Kapoor, as Arjun
  • Arjun Rampal, as Yudhisthir
  • Manoj Bajpai as Duryodhan and
  • Ajay Devgan as Karna

I found all the roles perfectly executed except for Yudhishtir. Arjun rampal’s charater was shown as fickle minded, intolerant, unforgiving, and a rather stupid one. Whereas Yudhishtir had none of these qualities except that he had taken some stupid decisions. I applaud Ajay Devgan’s work. I think this has been his best role so far. Nana and Manoj were as splendid as they always are. Ranbir’s part was the best because he is the mastermind of the game but has the power to exit the game and go back to his previous way of life. This is impossible in the real Indian politics that we see today. I feel that once a person gets the taste of unrestricted power, it’s hard to be normal again.
And not to forget our dear Sonia oops... Katrina who did a wonderful job in the small role that she got. I felt like I was watching Sonia Gandhi.
Naseer had a really small role, damn I am disappointed. He made the communists look good which was not necessary! Even Sara's role was aptly sketched with her Irish background. And I think this is the first time an American is shown to be sensible in an Indian movie. :)
Once again, I am totally dazed to watch such a brilliant movie after a long time. Kudos to Prakash Jha and all the actors who did a superb job!

Friday, July 2, 2010

Of Maamis and Mamiyaars!

Maamis are an Indian species,  who have a unique possession called "vaith erichal" or in other words, "green eyes", with which they emit envious radiation on children and youngsters. You come across these species when you are dragged to family functions, marriages, and get-togethers. Their rays can affect you from spoiling your mood till making you really frustrated in the end. But the truth is that we all have to face these species in this Indian society. They also possess other avatars like chitti (maasi), perima (badi maa), etc.
My encounters with such species have been pretty interesting, so far. When I was a kid, I did not understand their techniques and methodologies. For example, one maami would often tell my mom, how tanned I have become. After a point of time both my mom and I got irritated, but when we saw her kids, they were really tanned! Then, one always wanted to create a complex in me. So, she would always praise my cousin sister in front of me.
Another one, the most irritating of all, whom I have learned to ignore, would be ready with her advices. She is one hell of an agony aunt, who would give free advices to everyone around. She would tell me that you kids are so spoilt, you see MTV all day, don't learn good manners. Ahem, her girls dress like MTV VJs and even put on accents, and she is advising me! Once, when all maamis made a gang, ya gang :'(... and started to pressurize my mom to get me married, this one started advising me on how should I change my manners and all. I was so tempted to talk back "Why don't you advise your gals? They change boyfriends like their nail paints, go out with guys, sit in their lap, drink with them and even put the photos on Facebook and orkut. They need your free advises more than me!"
Recently, when I had to meet this maami, she came to know that I was doing my MBA. She told me about a girl who was also doing MBA in a college with less fees. As usual, I ignored her. :)
In the end, how ever tempted to talk back you are, its best to ignore these people. But what I have observed so far, is that these maamis are jealous because their girls are not doing that well as I am. So they take out their frustration in this way. So long, my dear maamis......